Web analytics dashboard for management of KPIs for traffic, flow, customer behaviour and business ratios
Information on customer traffic and movement
Integration of customer traffic and movement data from the VC.Vision-5D and VC.Vision-2D/3D
Analytics of customer flow and behaviour
Integration of customer movement data (activity maps, paths, visiting areas, attraction potential customer ratio, stay time, fidelity) from the smartphone wifi tracking solution VC.Tracker solution
Advertising channels and window display audience
Integration of customer movement data in advertising and window display areas from the VC.Area-Sense solution
Counting categories and grouping behaviour
Integration of people counting categories (customers, staff, adults, kids, babycarts, shopping carts, vehicles) and grouping information (individuals, pairs and groups/families)
Use of fitting rooms and cleaning of toilets
Integration of fitting room use and cleaning event management data with the VC.FitRoom and VC.Clean-Manager solutions
Management of waiting times in queues
Integration of data of customers waiting and waiting time in service or sales queues from the VC.LineView solution
IoT – Cloud services
IoT Cloud architecture platform with the possibility of predictive and big data analytics services
External data aggregation
Possibility to incorporate external business data
Multiplatform and multilanguage
Multiplatform and in multiple languages (ES/EN/PT/FR)
FUNCTIONALITIES
Traffic and detection of smartphones by areas
Business and customer
conversion ratios
Area occupation and visits by time
Average length of stay
by time and areas
Categorisation and behavior of returning customers
Data of customers traffic by access
Aggregated meteorological information
Activity and path maps
ANALYTICS BUSINESS INDICATORS
IN COMMERCIAL AREAS
Performance of the commercial area in real-time
Traffic patterns by time periods
Customer dwell time
Attraction ratio (visits) compared to the potential customers from the surroundings
Reduction of waiting times in payment queues
Detection / exclusion of employees
Grouping info (individuals, pairs and groups / families)
Visit ratio of departmental areas
Comparatives between shops, brands, regions, etc
Advertising channels and window display audience
Analysis of hot and cold commercial areas
Usual customer paths
Degree of customer loyalty and return
Management of fitting room and toilet use
Management of energy, cleaning and security resources
Integration of external data (receipts, staff) for the calculation of conversion ratios
Weather influence
SOLUTION FOR ALL SECTORS
ASSOCIATED TECHNOLOGICAL SOLUTIONS
VC.VISION-5D
- The most reliable (99%) and robust people counting solution on the market
- Based on the innovative ToF (Time of Flight) technology
- Possibility of queue management in waiting or payment areas
- Optional WiFi smartphone tracking module
- M2M / IoT – 4G/5G communications module
- Possibility of employee detection:RFID / Bluetooth / Ir
VC.VISION-2D/3D
- High accuracy people counting without the need for any external mechanical element
- Different technologies (2D / 3D-Stereo) for offering a solution tailored to the needs of each customer
VC.TRACKER
Solution for the detection and passive monitoring of people through their mobile devices with activated WiFi or Bluetooth communications
VC.FITROOM
- Solution for the management of fitting room occupation and service in a commercial area by means of intelligent sensors which are invisible to the customer
- Innovative radar technology that can pass through walls and ceilings which is ‘invisible’ to anyone in this private space
VC.AREA-SENSE
Solution for the monitoring of pedestrian zones (streets, window displays, pedestrian crossings, public transport stops, etc.) and detecting the presence of people and determining their transit flow