VISUALCOUNTER offers a complete range of solutions in the ‘Supermarkets’ sector that allows you to analyse the count, flow and behaviour information of your customers, with the ultimate aim of increasing sales efficiently and professionally

Hourly flow patterns (entry and exit without purchase) at the different points of access

Real-time automatic management of the opening / closing operations of tills or points of sale

Manual or automatic management of single lines of waiting customers at payment points

Rate of visits to different departments

Average times of walking around, queuing and customer service at tills

Degree of recurrence / customer loyalty (new, daily, weekly, monthly, occasional, …)

Maps of activity and customer trajectories in the shopping area

Rate of attraction of potential customers in the supermarket environment

Influence of meteorology on your business

VISUALCOUNTER solutions for the Supermarkets sector


Analysis solution for customer flow in commercial areas

The most reliable (99%) and robust people counting solution on the market


High accuracy people counting without the need for any external mechanical element

Different technologies (2d / 3d-stereo) for offering a solution tailored to the needs of each customer


Solution for the detection and passive tracking of people through their mobile devices with WIFI or Bluetooth communications activated


Queue monitoring solution in commercial areas and optimisation of waiting times


A single row management solution that allows us to accelerate flow in order to improve customer service

VISUALCOUNTER analytical tools for the Supermarkets sector


Software tool for the optimal and automatic management in real time of the opening / closing of tills or points of sale


Analytical web tool for centralised data management of influx, flow and indicators for your business


KPIs management analytics web dashboard for flow, influx, customer behaviour and business ratios

Benefits of VISUALCOUNTER solutions for the Supermarkets sector

Maximise the customer / visitor relationship

Development of daily / weekly / monthly influx patterns
Measurement of the attraction rate of a supermarket in its commercial environment (shopping centre, street…)
Optimisation of customer waiting times in till queues
Automatic management of opening / closing points of sale
Proactive reduction of exits without purchase with the improvement of the customer’s purchase experience
Measurement of meteorological influence

Make marketing plans profitable

Impact of promotions and advertising on the flow of customers
Measurement of the audience of advertising channels
Management of the renting of commercial areas
Tailored marketing during off-hours

Optimise operating costs

Optimal management of staff and stock adapted to the needs of customers
Comparisons between shops, brands, regions …
Measurement of the impact of opening / closing of your own shops or those of the competition
Management of energy resources, cleaning and security with flow patterns

VISUALCOUNTER experience in the Supermarkets sector