System for the detection and passive tracking of people through their smartphone wifi or bluetooth communications
Analysis of customer flow in commercial areas
This allows the analysis of flow within the commercial area of people who have not connected their mobile device to a network, and it is imperceptible to the customer
How does it work
Each smartphone sends “hellos” to wifi/bluetooth networks, while remaining anonymous and being unambiguously identified by its ‘mac’ address, which is is public but not linked to any other personal data, so it is exempt from the personal data protection (lopd) register
Growing number of traceable customers
The number of mobile devices with a bluetooth or wifi communications interface is growing exponentially by the day, which is dramatically increasing the amount of data for the potential analysis
Models adaptable to the business environment
1. Vc.tracker-micro:approximate coverage 200 m2
2. Vc.tracker-extended:approximate coverage 2000 m2
Free use bands
Bluetooth and wifi technologies use bands of the free use spectrum, which do not need a licence, permission or registration
Free use bands
Bluetooth and wifi technologies use bands of the free use spectrum, which do not need a licence, permission or registration
Centralised management
Unlimited number of devices managed from a single centralised server in the cloud or corporate server on the intranet, through the statistical management web application VC.Dashboard
Web analytics dashboard for management of KPIs for traffic, flow, customer behaviour and business ratios
Software tool for the optimal and automatic real-time management of the opening/closing of checkouts and sales points