VC.TRACKER

System for the detection and passive tracking of people through their smartphone wifi or bluetooth communications

Analysis of customer flow in commercial areas
This allows the analysis of flow within the commercial area of people who have not connected their mobile device to a network, and it is imperceptible to the customer

How does it work
Each smartphone sends “hellos” to wifi/bluetooth networks, while remaining anonymous and being unambiguously identified by its ‘mac’ address, which is is public but not linked to any other personal data, so it is exempt from the personal data protection (lopd) register

Growing number of traceable customers
The number of mobile devices with a bluetooth or wifi communications interface is growing exponentially by the day, which is dramatically increasing the amount of data for the potential analysis

Models adaptable to the business environment
1. Vc.tracker-micro:approximate coverage 200 m2
2. Vc.tracker-extended:approximate coverage 2000 m2

Free use bands
Bluetooth and wifi technologies use bands of the free use spectrum, which do not need a licence, permission or registration

Free use bands
Bluetooth and wifi technologies use bands of the free use spectrum, which do not need a licence, permission or registration

Centralised management
Unlimited number of devices managed from a single centralised server in the cloud or corporate server on the intranet, through the statistical management web application VC.Dashboard

BEHAVIOURAL ANALYSIS OF CUSTOMERS IN COMMERCIAL AREAS

Presence of customers in differentiated commercial areas with entry/exit times

Usual paths within the commercial area

Overall length of stay in departmental and commercial areas

Customer categorisation (loyalty): daily, weekly, new, occasional, potential, etc

Estimation of the occupation and distribution in time of the commercial area

Cross visiting between different departmental areas or business areas

FUNCTIONAL ARCHITECTURE

ASSOCIATED SOFTWARE
ANALYTICS TOOLS

previous arrow
next arrow
Slider

VC.DASHBOARD

Web analytics dashboard for management of KPIs for traffic, flow, customer behaviour and business ratios

previous arrow
next arrow
Slider

VC.CHECKOUT.MANAGER

Software tool for the optimal and automatic real-time management of the opening/closing of checkouts and sales points