ANALYTICS OF CUSTOMER BEHAVIOUR IN RETAIL

Customer flow monitoring
Information about the number of customers visiting and stay-time in specific commercial areas of interest excluding staff

Activity maps
Information about customer paths and hot commercial points inside the monitored areas

Operational notifications/alarms
Option to generate notifications or alarms in real-time to the service or sale point management staff, by means of an App or Smartwatch

Latest generation technologies and algorithms
Innovative ´Time of Flight´ technology that creates a high-resolution and accurate 3-D image (with no GDPR impact) based on infrared rays reflected from the surroundings
Processing algorithms based on neural networks and fuzzy logic that allow maximum data accuracy to be obtained

ANALYTICS OF QUEUES AND WAITING TIMES IN COMMERCIAL AREAS

Queueing behaviour analytics
• Number of people waiting and average waiting time
• Real time monitoring (alarms) and forecasting
• Service time at the sale points
• Queue drop-out rate

Customer experience
• Improves the customer’s experience by preventing the congestion of customers waiting in queues to be attended to

Business operations
• Optimises the number of open service or sale points to comply with that previously established contractually or by the service quality policy
• Optimises the number of open service or sale points to prevent cost overruns due to unnecessary staffing when low levels of assistance are required