SINCE 2002

We design, manufacture and market our own technological solutions for a flow of people analysis

Visual Counter is a Engineering Company with more than 15 years in the IT sector.

Our speciality is the design, manufacture and marketing of flow analysis solutions for people / passengers in sectors as diverse as retail, banking, public transport, airports, museums, etc.

At present, the installed solutions fleet exceeds 40,000 units in more than 80 countries.

About us

How can VISUAL COUNTER solutions
help improve your business?

COMMERCIAL, BUSINESS AND EXHIBITION AREAS
PUBLIC TRANSPORT

Development of daily / weekly / monthly influx patterns
Measurement of the attraction rate of a shop in its commercial environment (shopping centre, street…)
Analytics of customer behaviour: visits to departmental areas, walking time, usual trajectories, waiting time, definition of hot spots
Customer categorisation (fidelity): daily, weekly, new, occasional, potential, etc.

Optimisation of customer waiting times in service or sale queues
Proactive reduction of exits without purchase with the improvement of the customer’s purchase experience based on services adapted to the real demand
Automatic management of opening / closing points of sale or services
Measurement of meteorological influence

Impact of promotions, marketing and advertising on the flow of customers in commercial areas
Measurement of the audience of advertising channels
Management of the rental of commercial areas

Analysis of customer’s behaviour in order to adapt to their interests
Tailor-made marketing in off-hours and for different customer profiles
Cross visits between different departmental areas or business areas

Optimal management of staff and stock
Comparisons between shops, brands, regions …
Measurement of the impact of opening / closing your own stores or those of the competition

Management of energy resources, cleaning and security with influx patterns
Avoid the accumulation of long queues at points of sale and services

Daily and historical analysis of passenger flow data by line, stops, vehicles and doors
Optimisation of services (routes, frequency of transit)
Optimisation of vehicle use (number and size)
Measurement of fraud in the event of non-payments
Analytics of the origin-destination of passengers and crossing of trajectories-routes

Measurement of the impact of opening / closing lines and events (shows, fairs, works)
Analysis of occupancy or loading of vehicles by stops at different time intervals and days
Optimal marketing management at each stop and each vehicle
Measurement of the audience of advertising channels and the impact of promotions
Measurement of the efficiency of the different processes and services provided to passengers
Meteorological influence