Shopping Centres

VISUALCOUNTER offers a complete range of solutions in the ‘Shopping Centres’ sector that allow you to analyse the count, flow and behaviour information of your customers, with the ultimate goal of managing commercial spaces and your advertising in an efficient and professional way

Hourly patterns of inflow in different points of access

Rate of visits to different shopping areas

Staying and walking times in the shopping centre and its different areas

Management of cleaning events in toilets in order to improve customer service

Improvement of customer service through the optimisation of energy resources and security

Degree of recurrence / customer loyalty (new, daily, weekly, monthly, occasional, …)

Maps of activity and customer trajectories in the shopping area

Rate of attraction of visitors in the vicinity of the shopping centre

Influence of meteorology on your business

VISUALCOUNTER solutions for the Shopping Centres sector


Analysis solution for customer flow in commercial areas

The most reliable (99%) and robust people counting solution on the market


High accuracy people counting without the need for any external mechanical element

Different technologies (2d / 3d-stereo) for offering a solution tailored to the needs of each customer


Solution for the detection and passive tracking of people through their mobile devices with WIFI or Bluetooth communications activated


A solution of bidirectional counting of people in external commercial areas with great precision using infrared laser sensor beams

VISUALCOUNTER analytical tools for the Shopping Centres sector


Analytical web tool for centralised data management of influx, flow and indicators for your business


KPIs management analytics web dashboard for flow, influx, customer behaviour and business ratios


Toilet cleaning event management tool in commercial and business areas in order to optimise customer service and the logistics of cleaning resources

Benefits of VISUALCOUNTER solutions for the Shopping Centres sector

Improvement of visitors’ shopping experience

Development of daily / weekly / monthly influx patterns
Measurement of the attraction rate of the centre in its commercial environment
Improvement of customers’ shopping experience through services adapted to the real demand
Measurement of meteorological influence

Differentiation from the competition

Impact of promotions, marketing and advertising on the flow of customers
Measurement of the audience of advertising channels
Management of the renting of commercial areas
Tailored marketing during off-hours
Analysis of customers’ behaviour in order to adapt to their interests

Optimise operating costs

Optimal management of staff
Comparisons between centres and regions
Measurement of the impact of opening / closing your own stores or those of the competition in a nearby geographical area
Management of energy resources, cleaning and security with influx patterns

VISUALCOUNTER experience in the Shopping Centres sector